Live smile. Image Credit: Wunmi Onibudo (PRNewsfoto/Deezer, Deezer UK Limited)

Derivativea UK-based live-streaming company, has acquired Dreamstage, a Dover, DE-based provider of a live-streaming technology and sales platform.

The amount of the deal – which combines Driift’s production capabilities with Dreamstage’s technology and business platform – was not disclosed. The combined business will continue as Driift as an independent entity, led by CEO Ric Salmon and COO Claire Mas.

Drift has also received a £4 million investment from Deezer (EURONEXT: DEEZR), the global music streaming service. Investing in both companies in 2021 and 2022, Deezer remained a minority shareholder in Driift, and became a majority shareholder in Dreamstage, prior to the transaction. As a result of the business combination and its additional investment, Deezer will become Driift’s largest shareholder.

Dreamstage has delivered over 70 live shows since launching in 2020, including Polo G, Chief Keef, Yo-Yo Ma, Train, Sean Paul, Mastodon and, in partnership with Driift, Dita Von Tesse, Little Mix and Jonny Greenwood and Thom Yorke’s new band, The Smile. Its capabilities allow artists to engage their fan base in interactive livestream events and monetize them through ticket sales, brand sponsorship, merchandising, VIP experiences and charitable donations.

Founded in August 2020 by Ric Salmon and Brian Message of ATC Management, Drift is a producer, promoter and live event platform for artists and performers including The Smile, Jack Johnson, HAIM, Coldplay, Jorja Smith, Michael Kiwanuka, Laura Marling, Nick Cave, Niall Horan, Andrea Bocelli, Kylie Minogue, Little Mix and Dita Von Teese.

Deezer is one of the world’s largest independent music streaming platforms, with over 90 million tracks available in 180 countries, providing access to HiFi audio, innovative recommendation technology and game-changing features. industry. Founded in 2007 in Paris, Deezer is now a global company with a team of over 600 people based in France, Germany, UK, Brazil and the USA. It is listed on the Professional Segment of Euronext Paris (DEEZR) (ISIN: FR001400AYG6) and is also part of the new Euronext Tech Leaders segment, dedicated to high-growth European technology companies, and its associated index.