British fashion photographer and director Glen Luchford is one of fashion’s darlings, working with figures like The face magazine in the late 80s and early 90s before working with fashion houses, such as Prada. Today IDEA Books released the second edition of what it calls ‘The Best Book We’ve Ever Made’ by Glen Luchford PRADA 96-98.

Working with Miuccia Prada from the mid to late ’90s, Luchford was enlisted to carry out campaigns and lookbooks that captured the effervescent but timeless buzz that defined Prada during this era. This is of course reflected in PRADA 96-98 which not only features numerous archive footage taken by Luchford, but also interviews conducted by Lou Stoppard, various celebrity photoshoots capturing Amber Valletta, Willem Dafoe and Joaquin Phoenix to name a few, and more .

The book itself also includes original campaigns led by David James, and it all comes together thanks to Ezra Petronio “who designed and shaped this new book.” Finally, IDEA Books called on Italian printers and bookbinders to meticulously craft each copy, wrapping the card back in fabric before engraving the prints and text on the front and printing a photo on the back.

Comprising 116 pages, including Chromolux, IDEA Books and Glen Luchford’s inserts PRADA 96-98 sells for $ 125 USD and can be purchased from Dover Street Market in New York now.

Elsewhere in the art world, Banksy has pledged to sell his works to help convert Reading Gaol Prison into an arts hub.


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