Traffic is expected to be tracked in a bustling city center by new high-tech sensors aimed at reducing traffic jams and accidents on the roads.

Dartford Council is set to install additional cameras as part of a county-wide program to improve urban road design.

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The new traffic sensors will provide information on the movement and interaction of pedestrians, cars, buses and other modes of transport. Photo: Kent County Council (54849604)

The new traffic monitoring sensors, produced by technology company Vivacity Labs, monitor the interactions between pedestrians, cars, buses and bicycles and record their speeds.

They collect real-time data to better understand near-misses and accidents, as well as traffic conditions, to inform road design safety planners.

Sensors are already in place along Ingress Park Avenue, Tiltman Avenue and Greenhithe Station, where it is also assessing use of the Fastrack bus service between the station and Bluewater.

But now additional cameras are set to be installed in Dartford town center as part of its £12m regeneration scheme.

Traffic patterns will be monitored before, during and after to provide insight into improvement work. The council was asked for more information about their locations.

Sensors are already in place near Greenhithe station.  Photo: Sean Delaney
Sensors are already in place near Greenhithe station. Photo: Sean Delaney

A spokesperson for Dartford Council said: “Funding has been provided by the Dartford Town Center Regeneration Project to install traffic monitoring sensors at key junctions in the area.

“The cameras have enabled Dartford Council to monitor traffic, including pedestrian and cyclist movements, so that we can appropriately plan the regeneration of the town center taking transport infrastructure into account.

“We hope to continue to use technology to accurately monitor activity in the area, to inform any future plans for the city.

“Designs for the next phase of the town center regeneration are being developed and consultation will take place later this year.”

Their installation is part of a wider Kent County Council (KCC) project.

The Vivacity Live Labs program is a £22.9m project funded by the Department for Transport.

New cameras will be installed across Dartford to improve road design as part of the regeneration of the town centre.  Photo: Andy Jones.
New cameras will be installed across Dartford to improve road design as part of the regeneration of the town centre. Photo: Andy Jones.

Together with maintenance partner Amey, KCC submitted a bid to run one of the Live Labs and successfully secured £1.975 million for a two-year project.

“In addition to helping to make communities safer, these sensors will play their part in achieving our strategic goal of having zero road deaths in our county by 2050,” said council member David Brazier. of Kent for motorways and transport.

So far, 32 sensors have already been deployed across the county at busy road junctions.

These include 20mph speed limits around Tonbridge and Faversham, the Running Horse roundabout in Aylesford, Dover town center and cycle lanes through Tunbridge Wells, Margate and Hythe.

Vivacity Labs says all video frames are deleted within one second of capture.

In rare cases, it is stated that an image will be captured and sent to the server, but not before face and license plate blurring has been applied.