The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the nation’s largest independent alkaline water company and Clean Beverage® is pleased to announce a new Direct Store Delivery (DSD) partnership with Dayton Heidelberg Distributing and Heidelberg Distributing of Northern Kentucky (collectively, “Heidelberg”). Heidelberg will distribute Alkaline88® products across Ohio and Kentucky as the company’s DSD network continues to grow in strategic markets across the country.
“As our existing DSD network continues to exceed expectations and drive brand growth, we are pleased to announce Alkaline88’s strategic partnership with Heidelberg Distributing in Ohio and Kentucky,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “Heidelberg has over 80 years of experience and provides service to approximately 26,000 retailers in Ohio and Kentucky which have a combined population of approximately 16 million people. This is an area of the country where we see great potential to continue to gain market share. As our sales team gains more outlets in the region, having a leading DSD partner like Heidelberg boosts our initial product rollout and will strengthen our brand presence in stores. This partnership will pay off almost immediately as we continue to add major new retail customers in the region.
“Alkaline88’s continued growth in the Midwest and surrounding states will be supported by a new co-packer in the region, which we will announce in the coming weeks. The opening of a new strategically located co-packer and the partnership with Heidelberg Distributing show how The Alkaline Water Company continues to optimize its operations by improving both production and distribution.
About Alkaline Water Company:
The Alkaline Water Company is the clean drink® company that makes a difference in the water you drink and in the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is one of the leading alkaline water brands available in bulk and single-serving, as well as environmentally friendly foil packaging options. Using its proprietary and innovative state-of-the-art electrolysis process, Alkaline88® provides perfect alkaline drinking water at pH 8.8 with trace minerals and electrolytes and carries our brand label “Clean Beverage”. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its Board of Directors and to be the ambassador of the famous brand Alkaline88.®.
To purchase The Alkaline Water Company products online, visit us at www.alkaline88.com.
To learn more about The Alkaline Water Company, visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram or LinkedIn.
About Heidelberg Distribution:
Heidelberg Distributing Company was founded in 1938 in Dayton, Ohio by founder Albert W. Vontz with a truck and became the largest distributor of wine, beer and spirits in the state. The Heidelberg family of companies includes nine warehouses and offices located in Cincinnati, Ohio Valley, Cleveland, Columbus, Dayton, Lorain, Toledo, Youngstown and Northern Kentucky. They continue to proudly distribute the finest beers, wines, spirits and soft drinks to approximately 26,000 customers, including restaurants, bars and retailers in Ohio and Kentucky.
Notice Regarding Forward-Looking Statements
This press release contains “forward-looking statements”. Statements in this press release that are not purely historical are forward-looking statements and include all statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements include, among other things, that Ohio and Kentucky are a region of the country where the Company sees great potential to continue to gain market share; that having a leading DSD partner like Heidelberg will strengthen the company’s brand presence in stores; that the partnership with Heidelberg will pay off almost immediately as the Company continues to attract major new retail customers to the region; and that Alkaline88’s continued growth in the Midwest and surrounding states will be supported by a new co-packer in the region, which the company will announce in the coming weeks.
Important assumptions supporting these forward-looking statements include, among others, that demand for the Company’s products will continue to grow significantly; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be an increase in production capacity through the introduction of new production facilities, new co-packers and new technologies; that there will be an increase in the number of products available for sale to retailers and consumers; that there will be expansion in geographic areas by national retailers carrying the Company’s products; that there will be expansion into new national and regional food retailers; that there will be expansion into new e-commerce, home delivery, convenience and healthy food channels; that there will be no interruptions in the production of the Company’s products; that there will be no product recalls due to unintentional contamination or other adverse events related to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and meet the capital expenditure requirements necessary to increase production and support sales activities. Actual results could differ from those projected in the forward-looking statements due to many factors. These factors include, among others, government regulations implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its own production facilities and that co-packers may not renew outstanding agreements and/or fail to meet increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain disruption due to factors beyond the Company’s control; the fact that there may be a product recall due to unintentional contamination; the inherent uncertainties associated with operating as a start-up business; changes in customer demand and the fact that consumers may not adopt improved water products as expected or at all; the Company’s success in establishing new, long-term relationships with new retailers and maintaining existing relationships with retailers; the Company’s ability to raise the additional funds it will need to continue its operations, its planned capital expansion and its sales activities; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this press release, and the Company undertakes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the statements. forward-looking, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be correct. Readers should review all of the information set forth herein and should also refer to the disclosure of risk factors described in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www. sedar.com.
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