Takeaways from this episode:

WTF (Weekly Taco Feature) – A part of Velvet TacosThe “Innovative Promise” of is that they will continually try new things. The largest display of this for Clay Dover and company is introducing a new taco flavor every week.

think about the road – Like much of the restaurant industry, the pandemic has caused Clay Dover and Velvet Taco to change. However, they were prepared due to their penchant for considering what might be on the horizon.

empower people — Today’s consumer deserves to have his voice heard. Clay Dover not only understands this, but encourages restaurant visitors to tweet or talk about their experience in real time.


Generally, you don’t want your customers to say “WTF”.

But things are different at Velvet Taco, where the WTF – or Weekly taco feature — attracts gourmets 52 weeks a year.

Thanks to their unique chef-inspired approach to tacos — and the appointment of Clay Dover as CEO in 2019 — the company has grown from a few locations to dozens.

When it comes to innovation, Velvet Taco is second to none. This innovation is most prevalent with Velvet Taco’s WTF menu. WTF is the catchy name for the company’s “Weekly Taco Feature,” where an exciting new taco creation becomes available every week.

“It’s in our DNA,” says Clay Dover of Velvet Taco’s approach to change on the Restaurant Influencers podcast hosted by Shawn Walchef of CaliBBQ Media. “Part of the promise of innovation is that we will always try different things.”

These “different things” include themed tacos, like a Bangers and Mash taco for St. Patrick’s Day or a peanut butter and fried banana taco as a nod to Elvis Presley’s favorite meals. Customers come to Velvet Taco expecting a unique dining experience, and that’s what they get every time. It’s not hard to see how the brand was named Nation’s Restaurant News “Hot Concept” winner in 2016.

Adding Clay Dover to the crease took Velvet Taco to the next level. He came to the company as the highly touted marketing director after playing a key role in expanding the Raising Cane’s Chicken Fingers franchise from 60 to 220 stores during his tenure before serving as chief marketing officer. for Pei Wei Asian Diner before moving to Velvet Taco. . He was also named Dallas CMO of the Year by the American Marketing Association and one of the Top 100 CMOs of 2016 by Richtopia.

Even with such an impressive track record, a look at the CEO’s Linkedin profile will speak volumes about his service attitude. Job titles like “President and Chief Marketing Officer, Fry Cook and Cashier” are proof he’s not above the job.

“My official title is CEO, President, and Taco Maker,” Dover says of his Velvet Taco job titles. “It’s written on my card, my signatures. I went through all the training. I spent time in the restaurants and learned everything inside and out.”

The eclectic menu and Velvet Taco paired with Clay Dover’s innovative vision and success is the perfect representation of the Velvet Taco business that says, “everything is about meeting the art of the possible.”


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